Tao Yuanming once said in his poem: “The hut is in a human environment, and there is no noise from cars and horses.” If there is such a clean place in Chongqing where the soul and spirit can be dually inhabited, Miaojie deserves it. It is not only a quiet path from the busy city to the Arhat Temple, but also a secret place connecting the bustle and tranquility. Here, a new way of life is slowly growing…
Part.1
The literary and artistic place next to the Arhat Temple
Judging from the history of human development, Buddhist culture originated in ancient India, and then traveled across the ocean to China. After more than two thousand years of baptism, Buddhism has become one of the three major religions in China, and there is a trend of “sinicization”. During this long process of Buddhist cultural evolution, the Song Dynasty was an important period that cannot be ignored.
At that time, Song Taizu Zhao Kuangyin, who ended the chaos of war in the Five Dynasties and Ten Kingdoms, took control of the power through a cup of wine and released the military power. The culture has developed rapidly, showing a strong momentum of prosperity. Because of this, during the Northern Song Dynasty, temples were built extensively across the country, forming a strong Buddhist atmosphere, and the Luohan Temple in Yuzhong District, Chongqing is the result of this period.
According to records, Luohan Temple was first built in the Zhiping period of the Northern Song Dynasty, and its original name was Zhiping Temple. The temple was built because of the Luohan cave. In the seventeenth year of Qianlong in the Qing Dynasty (1752), the front hall collapsed and the Dragon Temple was rebuilt. Until the eleventh year of Guangxu in the Qing Dynasty (1855), monk Longfa rebuilt the temple and built the Arhat Hall in imitation of Baoguang Temple in Xindu, with clay sculptures of 500 arhats, and renamed it Arhat Temple. In 1942, the Arhat Temple was bombed by Japanese planes, so that the historical site of the garden at the time of its construction has been lost to oblivion. Fortunately, the relevant government allocated special funds to reshape the Arhat Temple in 1984, and finally it has the appearance that people see today.
Thanks to the long-standing Buddhist culture and unique geographical location of Luohan Temple, in 2023, some interesting things will be born on this land. Take Metro Line 6, walk 200 meters from Exit 6 of Xiaoshizi Station, and you will see a wonderful street between Chongqing Fuyuehui and Luohan Temple. Compared with the commercial atmosphere of Jiefangbei, it has a more artistic sense, which is its uniqueness. The entire Miaojie project is divided into the first phase of the commercial street and the second phase of the red brick commercial building. The first phase of the project is more focused on the development of Luohan Temple culture and brand integration, while the second phase of the red brick commercial building aims to extend the Miao Street and connect the city. business group. It is these well-defined development directions that enable Miaojie to make up for the lack of leisure cultural venues in this area, making it a neighborhood where traditional culture and contemporary culture blend, and also provides a spiritual habitat for people in modern cities.
Part.2
“Eighteen Arhats” in the New Era
Close your eyes, on this wonderful street with faint Sanskrit sounds, there is not only a trace of Zen in every eaves and tiles, but also the demure and tranquility found in the hustle and bustle. In fact, in order to create such a quiet environment, the Yuzhong District Government, the Miaojie operation team, and the merchants settled in Miaojie have all made great efforts.
In 2021, the Miaojie Promotion Conference will come to an end in the interlaced paper and shadow of the Daofeng Book Tavern. Not only the long-planned Miaojie operation team, but also the member of the Standing Committee of the Yuzhong District Committee of Chongqing City and the Minister of the United Front Work Department Zhang Lin, Jiang Jiang, director of Chongqing Yuzhong District Commerce Committee, Ding Wen, director of Chongqing Yuzhong District Ethnic and Religious Committee, and Liu Qing, deputy director of Chongqing Yuzhong District Ethnic and Religious Committee, fully demonstrated the importance and concern of the Yuzhong District Government for this project.
At the promotion meeting, Ms. Jiang Nan, director of the Yuzhong District Business Committee of Chongqing, said that in the future, Yuzhong District will focus on promoting the “Ten Projects”, polish the first batch of “National Demonstration Pedestrian Street” signboards, and fully promote the integrated high-quality development of Jiefangbei and Chaotianmen. Drive the overall improvement of the core area of the two rivers and four banks. It is under the call of this policy that Miaojie, as a bright pearl rising within the radiating range of Jiefangbei in Yuzhong District, is naturally endowed with high hopes.
In the first half of 2023, Miaojie officially opened. Behind this achievement, there is also the hard work and sweat of the Miaojie operation team. In order to create the Miaojie project, Chongqing Jianfan Culture and Creation Co., Ltd., which was once the only operation team of the Memorial Hall of the Forbidden City’s Cultural Relics Moving to the South, and Chongqing Lingfeng Technology Co., Ltd. jointly registered as Chongqing Lingfeng Business Management Co., Ltd. in Yuzhong District, so as to jointly carry out the project. The renovation and operation of Wonder Street. At the same time, the first Humanities Exploration Sharing Session held in Miaojie also gathered more than 40 guests, including cultural and creative team managers, interior designers, and block building directors, to “break OR create·Urban renewal between breaking and With the theme of “Standing”, we will discuss the development of the Miaojie project and its connection with new businesses.
It is worth mentioning that the novelty and interest in the naming of merchants in the first phase of the Miaojie project is also the result of the operation team’s continuous improvement. When the team members introduce merchants, they will extend from the Arhat culture of Arhat Temple, and then give specific Arhat names to each merchant according to their business format and individual characteristics, which is also called “New Eighteen Arhats” in Miaojie. For example, the sushi brand “Yeyikou”, which is known as the popular queuing king in Chongqing, has been crowned the reputation of “Miaoshouluohan” by Miaojie. The sushi that can be eaten in one bite contains the ingenuity and sincerity of the owner. As a “drunk arhat”, Sara used tea or fruit juice to make the guests intoxicated by the fragrance and sweetness, and did not want to leave for a long time.Bama Tea Industry, named “Tea Arhat”, continues the ingenuity of a centuries-old tea-making family, so that visitors feel as if they are in a grand view garden where famous teas are developed. Of course, coffee is a must-have for urban migrant workers. Whether it is Miaojie’s own temple coffee IP – Miaozai Coffee, or the TAG espresso that has settled in, Miaojie has been refreshed, so as to start a wonderful coffee tasting journey together. For Uncle Mermaid, the owner of Mian Ka Ka, who is known as “Worry-Relief Arhat”, a bowl of delicious noodles and a cup of coffee with a long aftertaste are the best things in the day.
The noodle shop slogan “Small noodles and coffee, troubles into ashes” is also the best description…The strong presence and careful management of these businesses make everyone feel the ingenuity and sincerity of the Miaojie operation team and the stores. real meaning. They are using eighteen kinds of martial arts, not only to comfort the five internal organs temple of tourists, but also to retain the hearts of visitors.
In addition to inviting merchants of different attributes to settle in and jointly build the “Eighteen Arhats” of the new era, Miaojie is also working hard on creating Miaojie cultural and creative products. Burning incense, divination, ringing bells, and asking for amulets in daily life are all people’s expectations for a better life. Therefore, on the basis of inheriting the blessing culture of Luohan Temple, Miaojie will also create auspicious objects that can place wishes, so that young people can escape from the chaotic life and walk in the Miaojie of Luohan Temple. At the same time, using novel and interesting “blessing” objects to attract the public can also allow them to appreciate the predictability of life in tranquility.
Because of this, whether you are a person who worships Buddha or a “worker” who wants to find a quiet environment, you can feel the historical charm of Luohan Temple in Miao Street, and you can also walk through the streets and alleys to experience the temple culture and modern business. fusion. Looking at the eaves flying obliquely, listening to the Sanskrit sounds, let go of the fatigue in your heart, so as to live a leisurely life that belongs to everyone.
Part.3
“Most Chongqing” city card
At the Chongqing Backstreet Economic Conference held earlier, the relevant departments of Yuzhong District proposed that in 2023, Yuzhong District, the “mother city”, should focus on implementing ten actions to improve consumption quality and expand capacity, ten projects for innovation and opening up, and ten projects for industrial upgrading. Open window empowerment for core innovation of international consumption. Among these ten actions, more than 5 characteristic projects with Bayu characteristics, including Luohan Temple Miao Street, will meet with you in Yuzhong one after another, becoming a rich and diverse consumption platform. Up to now, the “Luohan Temple Miaojie” cultural and creative commercial project has not only gained heritage, but also gained fame. The development concept of “comprehensive revival of traditional culture before 2025” mentioned in the “Opinions” coincides with the development concept. On the basis of inheriting the traditional Buddhist culture, Miaojie has achieved commercial development, thus becoming “Chongqing’s window to the world” and “Chongqing’s living room to the world”.
In the future, Miaojie will expand its capacity on the basis of the first phase of the project, so that the second phase of the red brick building can take advantage of the natural architectural advantages and recruit businesses with old culture. Exquisite business forms such as galleries, boutique hotels, and retro old things have settled in, injecting fresh blood and restoring the vitality of old buildings, thus forming the “cultural power of old things” in the core of the backstreet. At that time, looking at the thousand-year-old ancient temple with strong incense, walk forward, walk into this quiet place in the busy city, and open the exquisite doors, you can feel the comfort and physical and mental comfort of people’s souls by Miao Street. so as to experience the charm and charm of this new Chongqing lifestyle experience preferred place.
Comments