In Chinese traditional culture, “Xia” is the pleasure and feud on the rivers and lakes, the arrogance and tenderness in the eyes of the swordsman, and the detachment of the cultivator. Perhaps, everyone has had the dream of immortals and heroes, and they look forward to being able to ride horses and rivers and lakes, or to seek immortals to visit the Tao, and to control the sword in the sky. A few days ago, Jiumen Xianxia Town, which was born in Bishan District of Chongqing City, painted a dreamy Xianxia world for tourists.
“Which one is strong in cultivating immortals” in China
In a sense, the Xianxia culture has long been a cultural symbol engraved in the spiritual vein of the Chinese people. Thousands of years ago, the ancients had many imaginations about being a “mountain man”: “The Classic of Mountains and Seas”, “Tianxian Match”, “Journey to the West”, “Jigong Quanzhuan”, “Fengshen Romance”… Most of these famous works are It shows the breakthrough of human beings to the limits of their own bodies. Of course, it also contains the simple views of right and wrong and good and evil of the common people, and also reflects the desire to transcend the cycle of birth, old age, sickness and death, and change fate against the sky. Therefore, attaining Taoism and becoming immortals and defending the righteousness of the rivers and lakes have become the beautiful visions that are generally pursued by the emperor and the generals and the people of Li and the common people.
In 2005, the film and television drama “The Legend of Sword and Fairy”, which was adapted from the game of the same name, was launched, and it became popular all over the country. Readers can recall, no matter whether you have seen it or not, there will always be a few fairy-tale dramas that are familiar to everyone in recent years: “Hua Qiangu” in 2015, “Qing Yunzhi” in 2016 (adapted from “Zhu Xian”) “Original Work), Three Lives Three Worlds Ten Miles of Peach Blossoms in 2017, Swinging and “Fragrant Honey Ashes Like Frost” in 2018; Chen Xiyuan and Chen Qing Ling in 2019…Each one While the Xianxia drama has set off a wave of topics, it also expresses that there is always a Xianxia dream in the hearts of foreigners. However, among these immortal dramas and games with a hundred flowers blooming, the most well-known “holy place” for immortal cultivation must be the famous scenic spot in Sichuan and Chongqing represented by Shushan.
As we all know, Taoism’s “cultivation” theory is the “theoretical” basis of Xianxia culture, and Taoism originated in Sichuan Province and spread from Sichuan and Chongqing to all over the world. Since ancient times, Taoist culture has been rooted in the traditional culture of Sichuan and Chongqing, which not only profoundly affects the folk customs of the two places, but also benefits from the long and long cultural heritage and mysterious fantasy legends. It has unique advantages in the development and innovation of Xianxia-themed cultural tourism. Earlier, a “Story of Time. Nine-door Xianxia Town” (hereinafter referred to as Xianxia Town) in Bishan District, Chongqing City was grandly unveiled, which immediately attracted the attention of many netizens, who went to check in non-stop, some netizens He exclaimed: “This is the fairy world I imagined!”
In fact, the creation of Xianxia Town is not without trace, but is inseparable from the long and profound traditional cultural accumulation in Bishan District. Bishan was founded in the Spring and Autumn Period and the Warring States Period. It has a history of more than 2,000 years. It has always been known as the “Famous City of Bayu”. In addition to the literary leaders such as “Double Champion” and “Six Hanlin”, it has also formed a grand view of martial arts. , Shangxia style.
As early as May 2021, the “2021 Shang Zhan Xiuhu Discussion Sword” event, hosted by the Bishan District People’s Government and undertaken by the Bishan District Culture and Tourism Development Committee, kicked off at Xiuhu Park in Bishan District. The elites of famous families gathered in Xiuhu. On the same day, in the live performance, the three major performance sections of martial arts, martial arts and martial arts and the classic martial arts film and television drama golden songs were staged one after another. Among them, Wuyi Bandi presents martial arts culture in the form of artistic performances. Wugong Bandi shows the audience hard qigong performances such as crushing stones with bare hands and swallowing swords. The general public brought an immersive visual feast of martial arts and martial arts culture.
At the same time, the attic of the south gate of Bishan Xiuhu Park has been built into the Tangcheng Wushu and Martial Arts Base. The base starts from traditional martial arts and extends to traditional cultural fields such as Chinese studies and Chinese medicine. In the future, it will continue to hold relevant forums, exhibitions, live performances, research trips, film and television shooting and other projects, adding an international perspective to Bishan. A new landmark for cultural tourism.
Under such a plan, Xianxia Town came into being. Coincidentally, when I first met Bishan, it originated from the famous Xianxia game “Legend of Sword and Fairy 3”. One afternoon many years ago, the “rice bag” (a kind of monster in the game) in the Bishan Maze caused the author to suffer many hatreds and defeats. The protagonist Jingtian in the game is a native of Yuzhou (i.e. Chongqing). Curious Seeds. I heard that Bishan “re-engraved” a fairy town, how can it not make the “game fans” excited?
“Swordsman Love” in Bayu
Xianxia Town is located in Xiuhu Park, Bishan District. It is an immersive cultural tourism project based on time stories and film and television themed towns. It is understood that the project is a Ming and Qing style antique building complex rebuilt from the Hanlin Academy Scenic Area. It is surrounded by mountains and rivers and has beautiful scenery. Walking through it, the antique streets and alleys are quaint, the flowers are red, willows and greens are very fresh, and visitors can enjoy the beautiful scenery of Xiuhu Park here. On the basis of retaining the original style of the building, the town has introduced catering, leisure, accommodation and other formats, with traditional culture as the core, film and television culture as the medium, and cutting-edge formats as the feature. +Nine Colors” is a tourism base that integrates culture and film and television.
However, the slightly single business format made the transformed town unsatisfactory, and it was even hidden in Xiuhu Park and was not known to tourists for a time. In order to explore and create a road for the development of the cultural tourism industry in Bishan District, Bishan Cultural Tourism Group, together with relevant departments, decided to start the original time story. On the basis of the film and television theme town, the ancient world is created, the concept of immersive script killing is introduced innovatively, and an upgraded version of the Xianxia town project is created to provide tourists with a real sensory experience.
The upgraded Xianxia Town covers an area of more than 30,000 square meters. The designer starts from the “white stone from the mountain, bright and smooth like a bi” named after Bishan, combined with the “Holy Lamp Shining” and “Mao Lai” in the eight scenic spots of Bishan. “Wonderland” and other allusions, combined with traditional Chinese mythology, on the basis of the environment of large-scale real scenic spots, built a fairy world with the legend of “Bishan Stone” as the background. There are many scenes in the scenic area, such as trial platform, pawn shop, blacksmith shop, gambling house, Longyin Pavilion, Bagua Array, Xianjiufang, Bishan Restaurant, Jiuqu Cloister, Xiuzhenyuan, etc., which can accommodate hundreds of people to play at the same time. . Here, tourists can participate in the immersive script project of “script entertainment + role-playing game” in 3 categories and 12 sub-items, and interact with nearly 50 “NPC” actors. The duration of the experience can be chosen independently, the short one only takes two to three hours, and the long one can reach two days and one night.
Before entering the scenic spot, tourists also need to change the traditional costumes of “national tide”, and exchange the “silver taels” and “silver tickets” that are commonly used in the “Xianxia World” as currency. These currencies can not only be used for game projects such as “playing the top” and staying in stores, but also for experiencing Bishan’s special products such as Bishan rabbits, phoenix fish, ancient papermaking, weaving, bamboo weaving, and Shu embroidery. “In the story, eat in the story, live in the story, buy in the story” innovative “situational secondary consumption” model.
After becoming the protagonist of the story, tourists will be divided into 9 sects including Beggar Gang, Emei, Wudang, Tangmen, Shaolin, etc., and have unique personalities, life experience, tasks and goals, and participate in reasoning puzzles through interaction with the cast and crew. Cases, apprenticeships and arts, biwen and martial arts, and searching for treasures, etc., and then explore the world of martial arts and promote the development of the story.
As the game progresses, interesting activities such as auctions, hydrangea tossing, and alchemy will follow one after another, and the sense of immersion is very strong. It all depends on whether there is money in the pocket. What should I do if I have no money? Don’t worry, in addition to replacing some silver taels before entering the game, visitors can also use the “part-time job” method specified in the script to get paid, and they can also choose to pawn “treasures” and other “different ways”. It should be noted that don’t think that you can “violate the law” in the overhead world of Xianxia, otherwise, the magistrate of Gaozuo County will be happy to judge the “bad guys” who violate the rules.
It is worth mentioning that the cultural and historical stories of Bishan intangible cultural heritage such as regular embroidery, Bishan micro-carving, Bishan blowing and playing, and Bishan drum rhyme are also integrated into the story and script experience through game art. Taking the immersive juvenile research product “Jiuzhou Little Scholar” as an example, this script especially highlights the characteristics of Bishan District’s “City of Chongwen and Education, and Elegance”. The work draws inspiration from the traditional allusions of Bishan District and Confucian culture of “two champions, six imperial forests”, and integrates elements such as Confucian Wuchang, Confucius Liuyi, poetry and poetry, literature and history knowledge into the script game, changing the “passive input” of ordinary research classrooms. “Traditional mode, allowing children to play, compete, communicate, collaborate and challenge in stories full of patriotic feelings, and experience the unique charm of traditional Chinese culture in the “National Tide” Confucian culture research show.
The shadow of the peach blossoms flew out of the sword, and the tide of the blue sea pressed the jade flute. A period of Duan Qiwei’s magnificent “swordsman love” is slowly unfolding on the land of Bayu, and it has also created a new height for the cultural tourism industry in Bishan District. As the gameplay of Xianxia Town is improving day by day, Bishan cultural tourism industry will surely open a new chapter.
Innovative exploration of Bishan Cultural Tourism
Those who travel a hundred miles are half and ninety, and the creation of the cultural tourism industry is by no means a day’s work. It is gratifying that Xianxia Town has initially achieved a good market response. field response. Data show that during the “May 1st” holiday not long ago, tourist attractions (attractions) in Bishan received a total of 355,100 tourists, a year-on-year increase of 19.31%. Among them, the newly-promoted “Internet celebrity” Xianxia Town is undoubtedly a highlight of Bishan tourism.
At the same time, as the first immersive cultural tourism project in Bishan, this project also provides a new model for the local government to drive the transformation and upgrading of cultural tourism consumption.
At present, with the continuous development of the national economy, tourists’ demands for interactive, experiential, personalized and quality cultural tourism products are also getting higher and higher. Under such a trend, immersive cultural tourism may become a cultural tourism product. The tourism industry explores the direction of innovation. For immersive cultural tourism, the most important thing is to take culture as the soul, the scenic spot as the form, and the content as the king. Only by fully excavating and activating the regional culture and heritage can tourists be in it, interact with the culture, and feel the relationship between culture and culture. The unique charm of entertainment blending.
According to the plan, in the future, Bishan District will continue to take “culture + tourism + industrial integration + urban renewal” as its strategic direction, focus on the goal of “building an immersive cultural and tourism highland in the whole region”, promote the construction of an immersive industrial ecosystem system, and dig deep into the characteristics Culture, cultivate small and medium-sized, themed, characteristic, and customized immersive cultural and tourism products, enrich the supply of immersive cultural and tourism consumer products, and form a “dense and diffuse style centered on Jiumen Xianxia Town and radiating many scenic spots in Bishan. Empowering and implementing the “heart, multi-point, and global” development model of the Global Script Tour Project” will help build Bishan into an “immersive cultural tourism destination” on the Chengdu-Chongqing Cultural Tourism Corridor.
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