Although today’s mobile phone market is not as “a hundred schools of thought are competing for beauty, and the heroes are competing for the deer” as many years ago, there are still many participants, but if you want to ask which mobile phone is popular, you will find Apple in California. Apple’s iPhone lineup has always been popular around the world.
As the second quarter of this year passed, a new batch of statistical reports confirmed this.
The data research organization IDC recently released a statistical report on domestic smartphone shipments in the second quarter. According to the report, a total of 67.2 million domestic smartphones were shipped in the second quarter of this year, a year-on-year decrease of 14.7%, and not only this quarter. , the domestic smartphone market shipments declined throughout the first half of the year, down about 14.4% year-on-year.
However, despite the decline in shipments in the entire market, there are still two mobile phone manufacturers doing the opposite. One is the glory of the first shipment in this quarter, and the other has shipments that are almost the same as last year. apple. Seeing this, you will definitely want to say that Apple can maintain this without declining. Look at the year-on-year growth of other people’s glory, which is almost 90%. It is true that in the face of such a “rolled” smartphone market in China, Apple, which has not launched a new phone for nearly half a year, does have a lot of disadvantages. However, if it is in this less “rolled” market in the world, Apple’s data will be more eye-catching.
According to the report on global smartphone shipments in the second quarter released by research firm Strategy Analytics, the global smartphone market shipped 291 million units in the second quarter of this year, down 7.3% year-on-year. Among the top five smartphone makers, only Samsung and Apple are on the rise, while the others have declined by more than 20%. In addition, Apple’s shipments of 47.5 million units and a market share of 16.3% in this quarter also achieved its highest market share in the second quarter in nearly a decade.
Although it still maintains a steady growth in shipments, Apple has also encountered some “difficulties” due to the downturn in the entire market. The recently released Q3 financial report for fiscal year 2022 shows that Apple’s net revenue for the quarter was US$82.959 billion, an increase of 2% compared with US$81.434 billion in the same period last year; net profit was US$19.442 billion, compared with US$21.744 billion in the same period last year. The 11% drop was the sharpest decline in recent years. The iPhone, meanwhile, contributed $40.67 billion in revenue in the quarter, accounting for half of the revenue, up 3% year over year.
At the earnings conference, Apple CEO Cook and a group of executives also continued to express their optimism about the iPhone, believing that the iPhone’s user base will further grow. Cook said the most important thing for Apple is to keep customers happy and loyal, and Apple is happy with a 98 percent satisfaction rating for the latest iPhone, and those are the things that support it.
In the current situation of the overall decline in the smartphone market, why is the iPhone still able to maintain a situation of bucking the trend or even rising? You must know that most Android manufacturers have released more than one mobile phone in the first half of this year, and Apple has only one iPhone SE model that has not received much attention this year, and most of its sales sources are still the iPhone 13 released last year. series. The reason is Apple’s brand, and its unique ecological experience.
Apple and Android are not only completely different systems, but also two completely different tracks. Android pays attention to openness and tolerance, and you can play as you want; Apple pays attention to a closed, but can let you use the principle of peace of mind. So that’s why Apple made that very unusable “Files” app for iOS that is better than nothing. And it is precisely because of this principle, combined with excellent and reliable workmanship and excellent experience, that from the era of the iPhone 4 when smartphones were still new, Apple has laid a “simple, smooth, and Durable, less bugs” brand imprint, so that it has gained a lot of loyal fans from the beginning. To this day, a large part of them will still buy the latest iPhone because they are used to Apple’s ecology.
Although the iPhone has been criticized as being inferior to Android in terms of pixels, heat dissipation and many other hardware parameters, and compared to the customized OS of Android manufacturers, the experience of iOS is not as convenient as that of Android in some aspects, and there are many missing functions. But stability and smoothness are still the labels of the iPhone. After all, most consumers do not pay too much attention to the digital circle. Their requirements for mobile phones are only “stable and easy to use”, so the iPhone has naturally become their choice. Of course, it doesn’t mean that iPhone is necessarily good and Android is not necessarily bad. Both Android and iPhone have their advantages, charms and shortcomings. Each user also has his own choices and preferences, but Apple has chosen one that is more suitable for ordinary people. (And there is a certain economic strength) the user’s road.
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